Archive for September, 2008

Toyota develops rear seat airbag

Tuesday, September 30th, 2008

Toyota Motor Corp. said today that it has developed rear seat airbags to prevent passenger head injuries in a rear-end collision. The airbag descends from the roof in front of the back window to create a curtainlike barrier.

Nissan positions 370Z as Porsche competitor

Tuesday, September 30th, 2008

Nissan will try to position the 370Z as a Porsche competitor. The follow-up to the venerable 350Z will boast a bigger 3.7-liter engine when it debuts at the Los Angeles motor show in November.

Russia’s GAZ Group plans new $287M plant

Tuesday, September 30th, 2008

Russian automaker GAZ Group said on Tuesday it plans to invest 200 million euros ($287 million) in the construction of a large plant, which will start production in 2010.

Nissan tries new luxury branding at home, in lieu of Infiniti

Tuesday, September 30th, 2008

Nissan is still struggling with the idea of bringing its Infiniti luxury brand to Japan. So in the meantime, the company has settled for an alternative: a brand called Nissan Premium Factory. The new marketing approach, launched Monday, Sept.

Nissan’s multicultural account finds new home at Omnicom

Tuesday, September 30th, 2008

Nissan North America is moving its multicultural account to Omnicom Group, to a new agency that will be set up to comply with Nissan's requirement for certified minority ownership and attempt to create a new model for handling multicultural business.